“Your culture is your brand.”
Tony Hseih, Zappos
We work with services companies to strengthen the intersection of their culture and brand. A company’s culture must embody the brand so that interactions with customers deliver the brand promise.
Larger Organizations:
We work with leaders when suspect (or know) they have a culture that does not embody the brand to get them back on track. We identify the critical customer touch points and most important brand behaviors. Then, we evaluate how these match up with company values and norms and work with organization to align these.
Emerging Growth Companies and Start-ups:
We work with founders and executives to ensure that out-of-the- gate there is a compelling congruence between their mission, brand, and desired culture.
Sometimes a solution is to re-boot the brand and use that as a way to identify brand behaviors and interweave these with company values. To help with the branding aspects, we have an exclusive relationship with a brand development firm, Flux Branding.
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