Bolstering Integrity between Mission, Brand, Culture and Image
TO WHAT EXTENT DOES YOUR ORGANIZATION KEEP ITS PROMISES?
An organization makes many promises – to their customers,
employees, investors, suppliers and public at large. These promises are embedded in an
organization’s mission, brand, culture
and image.
HOW STRONG ARE THE
LINKS BETWEEN YOUR MISSION, BRAND,
CULTURE AND IMAGE?
The goal is to have cohesiveness among the communicated promises and delivered experiences at every touch point with all people affiliated with your organization. This cohesion will increase your business performance and your ability to attract and engage dedicated customers, talented employees and committed investors.
Organization Integrity is two-fold:
(1) the degree to which promises are translated into actual experiences
(2) the congruence between the various communicated promises
Pinwheel Performance assists
organizations to:
Start-ups: We work with founders and executives
to ensure that out-of-the- gate there is (1) a compelling congruence between
their mission, brand, intended culture and image, and (2) monitoring mechanisms to
ascertain spaces between promises and experiences.
Established organizations come to us when
they suspect (or know) they have a culture that does not embody the brand or have strayed away from their core mission or want to ensure that their promises, messages and delivered experiences are cohesive.
To close the spaces between promises and experiences and increase the congruence of promises, we work collectively with multiple functions including CEO, strategy executives, marketing/sales, human resources and corporate affairs/public relations from assessment through execution.